New Cairo is a place where people go to find the finer things in life. It's a city filled with exclusive neighborhoods, private villas, and top-quality services, making it a popular choice for those looking for something special. Everywhere you look, billboards show off what it means to live a life of luxury. One of these billboards introduces Square One, a project by HDP that's changing the game in New Cairo. Right next to Square One Mall, this 10-acre development is a mix of modern homes and amenities designed to give its residents a life of ease and innovation. The Square One billboard campaign utilizes a minimalist color palette to convey its modern sophistication. Imagery showcases the development's sleek architecture, encapsulating a promise of luxurious and comfortable living. This elegant marketing strategy has extended to West Cairo, gracing the Zayed Digital Boards, ensuring that the allure of refined living is broadcast to an even wider audience, beckoning them to a space where elegance meets ease. The Stand of Legacy in In New Cairo extraordinary Talda billboard campaign marks the real estate developer's most recent out-of-home appearance. To learn more about HDP’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.