etisalat and's OOH Promotes Technological Partnership with WGS in the UAE
e& (etisalat and) launched an OOH campaign using bridge billboard format in the UAE aims to highlight their official technological partnership for the upcoming World Government Summit (WGS) 2024. The summit, set to be held in Dubai from February 12 to 14, is expected to attract over 4,000 participants and will serve as a platform to explore shaping the future of governments. This OOH follows e& previous OOH during June 2023.
The bridge billboard campaign features a clean design that leverages the scale and visibility of the format to effectively communicate the key message, the prominent text "WORLD GOVERNMENTS SUMMIT" immediately establishes the context and significance of the event, the logos of etisalat and (e&) are positioned prominently side-by-side, showcasing their equal partnership in powering the summit technologically, the tagline "TECHNOLOGY PARTNER IN ENABLING FUTURE GOVERNMENTS" directly communicates the value proposition of the partnership, emphasizing their role in driving innovation and advancement for governments, all that beside the dates and location of the summit all comes on a white clear backdrop theme.
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