Amazon has launched a new promotional OOH campaign in Cairo, Egypt to promote paying less, saving more and to encourage mobile app purchases. The campaign features simple but clear visuals and messaging. The top billboard in the double-decker as an example features the text ادفع أقل. وفر أكثر. which translates to Pay Less. Save More. in English. This is a clear and concise value proposition that is likely to resonate with Egyptian shoppers who are looking for ways to save money. The bottom billboard features the text Amazon.eg نزل الأبليكيشن دلوقتي which translates to Amazon.eg Download the app now in English. This call to action is clear and direct, and it is likely to encourage people to download the app and start shopping. The overall design is clean, with a focus on the brand’s favorite bold colors and easy-to-read text. This design is likely to appeal to a wide range of Egyptian shoppers. This OOH campaign follows the brand’s previous OOH campaigns during August 2023, it is worth mentioning that one of the campaigns launched were using visuals and messages that are identical to the latest campaign. To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
