MBG Developmnets promotes a new residential development, Doray Bay, located in Ras El Bar, the OOH campaign visuals features the star Dorra Zarrouk and a red convertible car parked on a scenic coastal road. This image is likely meant to evoke feelings of freedom, luxury, and adventure. The text on the billboard, كليومتر من الذكريات translates to A kilometer of memories, which may suggest that living in Doray Bay will create lasting memories for residents, and bring back the old memories. It is also worth mentioning that this OOH campaign follows the developer’s previous teaser campaign during December 2023 featuring also the star Dora Zarrouk. The billboard also features a lighthouse. Lighthouses are often seen as symbols of hope, stability, and guidance. This image may be meant to reassure potential buyers that Doray Bay is a safe and secure place to live. Overall, the OOH campaign uses aspirational imagery and targeted messaging to appeal to potential buyers with different desires. To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
