Following their prior showcase last December, Chinese automotive manufacturer BAIC, launches a new outdoor advertising campaign, highlighting “The power of Future” with their impressive lineup of vehicles. With the tagline The Power of Future, BAIC aims to capture the attention and imagination of the audience, showcasing their robust and technologically advanced models, including the BJ60, BJ80, and BJ40C. The billboard design is a testament to the brand's commitment to cutting-edge design, spotlighting sleek and modern aesthetics and diverse color range of red, white and blue to their BJ60, BJ80, and BJ40C models, instantly capturing the viewer's attention. The ads host a visual of the three models, upon a stark white background, serving as a striking visual representation of the impressive models. The tagline is noted in both English and Arabic, in addition to a subtle mention to Al Shaali Moto Trading LLC. The ads popped up on UAE’s hoarding billboards in the first week of February.