Following Dettol’s notable campaign that took place in July 2023, leading manufacturer of disinfectants and healthcare products by Reckitt Benckiser Group, Dettol has established a strong reputation for delivering effective solutions for maintaining cleanliness and safeguarding health. In its continuous endeavor to promote healthy living, Dettol collaborates with Dorra Zarrouk to effectively market its skincare soap. This collaboration aimed to highlight the soap's unique formulation, which combines Dettol's trusted germ protection with moisturizers, resulting in healthy, nourished, and soft skin. By associating the brand with a well-known personality like Dorra, Dettol successfully created a strong connection with consumers, reinforcing the soap's efficacy and desirability. One of the key promotional mediums utilized in this campaign was a striking billboard that captured attention with its light pink color scheme. The choice of a light pink backdrop was carefully selected to symbolize the soap's gentle and nourishing qualities, while also appealing to a wide audience. The billboard showcased the skincare soap prominently, accompanied by a bold title that read, 'Achieve a Healthy and Radiant Skin.' This attention-grabbing headline effectively communicated the primary benefit of using Dettol's skincare soap, emphasizing the goal of attaining a vibrant and flawless complexion. For additional information about Dettol’s campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
