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BMW Breaks the Mold in Dubai with the Dominant XM in Outdoor Displays
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Awareness Campaign Dubai SUV

BMW Breaks the Mold in Dubai with the Dominant XM in Outdoor Displays

By INSITE OOH
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February 8, 2024 1 week ago
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1 minute, 7 seconds
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Electric cars have a history that dates back long before today's Tesla or even the General Motors EV1 from the late 1990s. Even before traditional cars with combustion engines, dreamers were working on electric cars, both on the road and as a business idea. In recent years, these vehicles have started competing directly with gasoline cars. Now, Dubai's billboards proudly feature the 2024 BMW XM SUV, showcasing a powerful plug-in-hybrid powertrain.

The 2024 BMW XM SUV is not just a car; it's a bold attempt to achieve the highest levels of performance and luxury simultaneously. Under its striking exterior, there's a twin-turbocharged V-8 paired with a plug-in hybrid system, delivering a remarkable 738 horsepower. This powerhouse can accelerate from 0 to 60 mph in just 3.7 seconds. BMW Middle East ensures the vehicle's uniqueness stands out even more by using die-cut designs, highlighting its Toronto Red Metallic color against a white backdrop. The bilingual ad message, "Defy the Mainstream" and "Up to 750 HP," emphasizes the exceptional features of the BMW XM.

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Adding to the excitement, the introduction of the i7 M70 on billboards marks the latest offering from the automotive manufacturer. 

For more information on billboard campaigns advertising these remarkable vehicles, delve into the world of SUVs, crossovers, and sedans. Stay tuned for the latest advancements and witness how the automotive industry continues to redefine the future of transportation.


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