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Juhayna Swirls Up Cairo’s Billboard With the New Stirred Yogurt
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Awareness Campaign

Juhayna Swirls Up Cairo’s Billboard With the New Stirred Yogurt

By INSITE OOH
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February 8, 2024 2 weeks ago
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1 minute, 3 seconds
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The leading food manufacturer in Egypt, Juhayna, has once again demonstrated its marketing prowess with a strategically planned outdoor advertising campaign across Greater Cairo, 

Juhayna successfully captivated audiences and enticed them to indulge in this delectable treat for the new Stirred yogurt utilizing outdoor spaces for effective promotion by strategically selecting locations and creating eye-catching billboards, 

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Juhayna has a long history of leveraging outdoor spaces to showcase its products, and its latest out-of-home campaign for the Stirred Yogurt is no exception, the vibrant billboards feature images of the Stirred Sugar & plain yogurt, highlighting its irresistible creaminess and inviting viewers to try this tantalizing new creation, the campaign is a refreshing minimalistic approach the advertisements are designed to be simple, allowing the product to speak for itself.

The ads feature a vibrant color background, creating a sense of purity and freshness and tempting audiences to explore new flavors, accompanying the visuals is Juhayna logo which effectively delivers a powerful message about the product with the text copy "Irresistible creamy," this combination of the visually simple design and the concise messaging creates a compelling advertisement that captures the attention of consumers.

For additional information about Juhayna campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.


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