Following their prior appearance, the UAE’s is once again set to dazzle residents and visitors alike with its annual Sharjah Light Festival, a much-awaited event that transforms the cityscape into a mesmerizing display of lights, colors, and cultural celebrations. As anticipation builds for the festival’s 13th edition, a new bewildering outdoor advertising campaign popped up across UAE’s billboards, serving as brilliant beacons announcing the Reflections Light Festival, scheduled to commence on the 7th of February and continue until the 18th. The billboards host a visually stimulating image of a father and son, entering a white-light door, surrounded by light waves all around. The colorful visual symbolizes the gateway to a magical and transformative experience, mirroring the entrance into a world of wonder and enchantment that awaits visitors at the Sharjah Light Festival. Other than highlighting the festival as an opportunity for families to come together and create lasting memories, the surrounding light waves in the image add an element of mystery and intrigue immersing passersby in a breathtaking display that captivates. The ad spaces note the name of the festival name as well as the working days, in addition to a subtle mention of a few of the event’s sponsors. The new campaign took center stage up on UAE’s hoarding billboards in the first week of February.
