Geely Motors and Auto Mobility launched an OOH campaign in greater Cairo using multiple OOH formats including digital screens ad, promoting the exclusivity of the whole-new Coolray with 6 years warranty and free service for 3 years. This OOH campaign follows the brand’s previous OOH campaign during January 2024. The campaign is targeted at people who are looking for a new car that is both stylish and comfortable, the messaging is simple and direct. The billboard features the car's name and Geely’s logo, as well as the tagline All New Auto Coolray. This tagline suggests that the Coolray is a new and innovative car that will change the way you think about driving. The Coolray is equipped with a powerful 1.5TD Leishen Power engine, delivering an explosive reaction to acceleration that will leave you breathless. With a maximum power of 128kW/172hp and a maximum torque of 290N·m, this car can go from 0 to 100 km/h in just 7.6 seconds. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
