SEIKO leads the spirit of adventure and steps on a new journey, the brand with a heritage of watchmaking excellence is world-renowned for its precision and innovation. Their debut outdoor ad campaign featuring the X PROSPEX collection, SEIKO invites adventurers to embark on a journey of discovery, equipped with timepieces that embody the essence of durability SEIKO X PROSPEX represents the perfect blend of style, and functionality, and is designed specifically for adventurers to ensure accurate timekeeping the outdoor ad campaign for the X PROSPEX collection is a digital visual for the adventurous soul on a captivating screen as adventure hubs featuring SEIKO X PROSPEX to ignite a sense of luxury and innovation highlighting the text “Do something new is an adventure & Keep moving forward with X PROSPEX”, the campaign appeared in the Fourth week of January as a DOOH campaign. As SEIKO makes its debut in outdoor advertising, it marks a promising start showcasing a new chapter to a broader audience, and admirers of SEIKO's craftsmanship are eager to witness the brand's approach. The journey has just begun, and the anticipation for future outdoor campaigns from SEIKO is now.