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Dazzling Duo Irina and Thierry, Grace  Dubai's OOH Scene  at Doha Jewellery and Watches Exhibition!
Awareness Campaign Brand Ambassador

Dazzling Duo Irina and Thierry, Grace Dubai's OOH Scene at Doha Jewellery and Watches Exhibition!

February 6, 2024 3 weeks ago
1 minute, 14 seconds
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The world of luxury watches and exquisite jewelry is set to witness a remarkable event as the Doha Jewellery and Watches Exhibition’s 20ᵗʰ edition prepares to commence, captivating the audience through a new outdoor advertising campaign. Taking a bold step towards promoting the event, the Doha Jewellery and Watches Exhibition has strategically chosen two iconic figures, supermodel Irina Shayk and legendary footballer Thierry Henry, to grace their billboards across the UAE.

The new ad showcase announces the exhibition dates as well as encourages potential attendees to RSVP through the official website “” By directing interested individuals to the official DJWE website, the campaign aims to streamline the registration process and ensure a seamless experience for visitors. The campaign aims to create awareness and generate excitement about the upcoming DJWE, and they do so by prominently displaying the exhibition dates on billboards across the UAE, noting the date of commencement, that being the 5th of February, and the end date, set on the 11th. 

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The Doha Jewellery and Watches Exhibition has raised the bar with its latest outdoor advertising campaign featuring Irina Shayk and Thierry Henry, generating buzz around the prestigious event that will hold and behold the most luxurious showcase. 

The use of black and gold in the billboard design for the Doha Jewellery and Watches Exhibition campaign mirrors a sense of exclusivity and allure, capturing the attention of passersby and reflecting the high-quality nature of the products to be showcased.

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