Kickstarting the year, McDonald's unveils its new outdoor ad featuring the Big Mac Meal Plus, inviting the audience to savor delicious moments in 2024, following the Chicken Extra Meal campaign, they've launched a fresh billboard to entice Mac lovers with the offer of Big Mac Meal Plus For 125 Placed strategically in high-traffic locations like the busy highways in both east and west Cairo, as well as prominent bridges the campaign showcases the tempting meal components Starting with the Bun, Shredded Lettuce, and American Cheese, to the delectable Sauce, complemented by Coca-Cola and delicious fried fries, following the school of simplicity, the copy text aims to capture attention without overwhelming it with excessive words It emphasizes the limited-time offer, showcasing a saving price of 125 l.e, to grab a bite and savor the limited-time goodness Explore the comprehensive insights provided by Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics system operating in Cairo and the United Arab Emirates.