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IVY New Zayed Living with Nature's Distinctive, Billboard to Adorn the Outdoor Advertising Scene
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Awareness Campaign

IVY New Zayed Living with Nature's Distinctive, Billboard to Adorn the Outdoor Advertising Scene

By INSITE OOH
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February 4, 2024 2 weeks ago
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1 minute, 10 seconds
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IVY is coming in hot on Cairo’s OOH scene! After the previous pop-up, the real estate brand is commemorating “Launching One Story Villas & Apartments”.

IVY provides a choice of residential units, including townhouses, villas, and flats, to accommodate various requirements and tastes. To guarantee that inhabitants have a comfortable living environment, the apartments are furnished with modern conveniences and built with contemporary architecture. 

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The advertisement features a calming blue color palette, showcasing tranquil still images from nature, like water, a blue sky with plants, and a warm sunset to break the blue palette.

This visual choice evokes a sense of serenity and peace, perfectly in line with the "Naturally Distinctive" tagline. The focus on natural elements highlights the compound's setting “on the cusp of New Zayed & Sphinx City”. This strategic use of imagery effectively targets potential residents seeking a connection with nature and a tranquil escape from the hustle and bustle of city life.

By combining the serene visuals with the evocative tagline, the advertisement creates a powerful message that is both aspirational and informative. It speaks to the desires of those seeking a naturally distinctive living experience, while also providing a clear indication of the compound's unique selling proposition.

To unveil the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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