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Bin Sabri's New OOH Campaign Paves the Way for a New Showroom in Cairo
Awareness Campaign

Bin Sabri's New OOH Campaign Paves the Way for a New Showroom in Cairo

January 31, 2024 3 weeks ago
1 minute, 21 seconds
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For their first appearance on Cairo’s bustling streets, Bin Sabri, the well-known and trusted name for furniture and kitchen concepts and designs, launches a new outdoor campaign in announcement of their upcoming opening of a new showroom in Al Rehab, The Yard Mall. 

Bin Sabri's outdoor advertising campaign not only announces their exciting and surely-to-be successful upcoming showroom, but also unravels their portfolio of remarkable kitchen concepts. The ad spaces host a notable portrait of Ali Sabri, founder of Bin Sabri Group, all alongside multiple replicas of their previous projects, highlighting their ability to create unique and tailored kitchen spaces that meet the needs and desires of their clients. 

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The latest outdoor ad by Bin Sabri mirrors their reputation as a trendsetter in kitchen design as well as reflecting their commitment to innovation and their ability to tailor concepts to individual customer requirements. The ad copy quotes the film director Alfred Hitchcock’s known saying “happiness is a small house with a big kitchen”, as it is a quote Bin Sabri Group lives by. The billboards also subtly note some of their other showroom locations like the one in Heliopolis and Hadaaq Al Ahram, highlighting their impressive location range. 

Through the same campaign, Bin Sabri Group also advertises a 25% discount through a red popup placed in the far left of the billboards that further entices potential customers to explore the possibilities of their own dream kitchen.

Learn more about the Bin Sabri’s campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.

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