After a searing teaser campaign, W’s (dubleuse) has just landed on Cairo’s OOH scene in a booming campaign. Dubleuse, a name synonymous with real estate prowess in Egypt, is set to break new ground with District People. This ambitious two-phase project promises a total area of 23,500 sq m, meticulously sculpted into administrative offices and upscale commercial spaces.\r\nW’s, with its keen eye on global trends, has envisioned a space that caters to the evolving needs of businesses and discerning shoppers alike. The strategic location in the heart of New Cairo is a magnet for investors and business leaders. Every brick and mortar of District People reflects meticulous planning. W’s envisioned this space as a vibrant hub for prominent companies and a haven for shoppers seeking an unparalleled retail experience. District People offers a diverse array of administrative offices and commercial spaces tailored to meet different client needs, featuring a brilliant infrastructure equipped with the latest technologies to encourage a productive work environment and increase productivity.\r\nOn bright billboards, the brand remarks “WHERE EVERY MEMBER IS A CHAPTER IN OUR BOOK”, featuring real-life people amidst colorful auras. Their motto, “THRIVE, CONNECT, INNOVATE.”, proves just how ambitious they are and aligns with their vision. Proudly showcasing District People’s architecture, W’s space resonates with European elegance, featuring captivating glass facades, verdant landscapes, and cascading water features.\r\n\r\nFor the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.