As Egypt has always been known for its passion for football and love of the good game, the e-commerce giant Noon and the financial service provider ValU have teamed up to launch an enticing outdoor promotional campaign in Cairo's streets, boasting ValU as the official sponsor to one’s match watching experience for AFCON 2024. As the official sponsor for match-watching, ValU, in partnership with Noon.com, is offering Cairo’s audience an incredible opportunity to enjoy their favorite matches with the most attractive financial benefits. The campaign promises 0% interest, 0% purchase costs, and 0% advance payment for up to three months on all match-watching necessities. To add to the excitement, former football player and coach Reda Abdel-Aal is featured in the ad, capturing the attention of football enthusiasts across the city. The inclusion of such a well-known and respected figure in Egyptian football adds credibility to the campaign. The objective of ValU and Noon’s campaign is to make watching football matches more accessible and affordable to a wider audience. By eliminating financial barriers, they are allowing fans to enjoy the thrill of the game without worrying about the burden of upfront costs. The campaign successfully translates their objectives and encourages fans to create their personalized match-watching setups, enhancing their overall experience, all while focusing solely on their enjoyment of the game. The billboards host both brand logos, mainly focusing on ValU’s color pallet, in addition to noting the campaign hook “0% interest, 0% purchase costs, and 0% advance payment for up to three months.” Other than an outdoor showcase, this campaign has also popped up as video advertising on other social media platforms, guaranteeing its success and high exposure. For the campaign’s types, locations, budgets, media plans, and more, go ahead and visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
