In the third week of January, iPhone unveiled an impressive out-of-home advertising campaign in Dubai, to promote the iPhone 15, utilizing eye-catching hoardings and OOH formats strategically placed throughout the city, following the success of the previous outdoor campaign for the Titanium 15 Pro, Focuses on showcasing the sleek design and remarkable features of the iPhone 15, creating a sense of newphoria among tech enthusiasts, showcases the iPhone 15 in, a white hoarding billboard to emphasize the elegance and sophistication of the device and helps draw attention to the details that make it truly remarkable with its sleek back glass, infused with color throughout the material, creates a captivating visual effect that further enhances the overall appeal of the iPhone 15. The aerospace-grade aluminum enclosure ensures that the device can withstand the rigors of daily use, providing users with peace of mind, The concept of newphoria is at the heart of this campaign, capturing the excitement and happiness that comes with owning the latest iPhone model by featuring the etisalat by e& logo alongside the iPhone 15's sleek design and impressive features prominently to spark a sense of anticipation and desire among tech-savvy consumers The campaign effectively conveys the durability, and excitement surrounding the latest iPhone 15.