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Orange Spreading Optimism a New Advert to Cheering Our Team
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Awareness Campaign

Orange Spreading Optimism a New Advert to Cheering Our Team

By INSITE OOH
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January 28, 2024 3 weeks ago
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1 minute, 14 seconds
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Orange, the official sponsor for Africa’s Cup of Nations, is reigning in all the motivational spirit on Cairo’s billboards. After their previous campaign’s success, Orange is charging headfirst into the telecommunications sector. 

Towering over the city's bustling streets, their billboards capture the essence of passionate celebration that defines AFCON. The main text for the campaign reiterates “Whoever we're optimistic about, we'll cheer for them”, along with a chance to “Win One Million MBs & TOD Subscriptions for the Championship With the Cups of Nations Charge” with My Orange. The visuals feature a jubilant crowd celebrating. In the foreground, the men are cheering and waving their arms, wearing the official jerseys. The Egyptian flag hangs from one of the men’s mobility walkers, ramping up the cheering, celebratory air surrounding the event. This subtle yet powerful detail underscores the inclusivity and unifying spirit of Orange's campaign, ensuring everyone can join the joyous AFCON celebration.

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Orange's signature bright orange hue permeates the entire campaign, energizing the visuals and reflecting the brand's dynamic personality. From the celebratory crowd to the vibrant text, every element pulsates with the contagious energy of football fandom, encouraging Egyptians to support their national team and offering data packages and other deals through the My Orange platform.

For the campaign’s types, locations, budgets, media plans, and more, go ahead and visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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