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Dubai Police & S.W.A.T Invite Dubai Residents to the UAE Swat Challenge Via OOH
Awareness Campaign

Dubai Police & S.W.A.T Invite Dubai Residents to the UAE Swat Challenge Via OOH

January 26, 2024 3 weeks ago
1 minute, 13 seconds
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The call goes out to all elite SWAT teams: prepare to push limits and showcase the unit's brilliance on the world stage! From February 3rd to 7th, Dubai Police invites the UAE’s  DOOH watchers to the UAE SWAT Challenge – an electrifying event where tactical genius, precision, and teamwork collide. 

Five demanding activities await, testing participants in intricate scenarios and thrilling physical challenges. This is a chance to claim a place among the best, earn international recognition, and network with fellow professionals under the desert sun. Along with cutting-edge tactical equipment and technology, it’s the opportunity to forge lasting bonds with colleagues and witness the power of camaraderie as you rise to the challenge.

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Taking place from 8:00 AM to 3:00 PM at Al Ruwayyah, the event is open to the public. The billboard is dominated by a large image of two SWAT team members in full gear, one rappelling down from a helicopter and another aiming at a weapon. They are both wearing black uniforms, helmets, and body armor, and the rappelling officer is also wearing a harness and gloves. The scene appears to take place at night, with the only light coming from the helicopter’s searchlight and the muzzle flash of the officer’s weapon. The visuals give the viewer a sense of the action and intensity of the UAE SWAT Challenge.

The campaign appeared in Dubai on digital screens in the third week of January. 

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