After appearing in the latest December campaign, HP, a global leader in consumer electronics, continues to dominate the industry with its cutting-edge products and innovative solutions. Renowned for its commitment to quality and performance, HP has established itself as a trusted brand among consumers worldwide. In their latest out-of-home (OOH) advertising campaign, HP showcases two flagship products: the HP Smart Tank Printers and the Intel Evo x360. This campaign aims to highlight these devices' exceptional features and benefits, captivating audiences with their remarkable capabilities. The HP Smart Tank Printers are presented with meticulous attention to detail and compelling taglines that emphasize their value. One such tagline, up to 3 years printing already included, underscores the printer's long-lasting efficiency and cost-effectiveness, providing users with extended printing capabilities without additional expenses. Additionally, the printers boast impressive specifications, such as “productivity of up to 1600 and 1800 pages in black using the included ink” and “high-quality prints with precise details and vibrant colors”, ensuring that users receive exceptional print outputs for their professional and personal needs. Simultaneously, the Intel Evo platform x360 is showcased, featuring the convertible laptop engineered to do it all. With the tagline That's a laptop evolved, HP emphasizes the device's versatility and capability to adapt to various work styles and preferences. The tagline work any way you want encapsulates the freedom and flexibility offered by the Intel Evo x360, empowering users to seamlessly transition between laptop and tablet modes while experiencing exceptional performance and efficiency. The campaign was showcased in the third week of January on megacom, lampposts, hoarding boards, digital screens, and bridge billboards.
