BYD’s DOOH campaign promotes its flagship all-electric sedan, the Han. Launched in the second week of January 2024, this campaign follows BYD's successful OOH venture in December 2023 and marks a bold shift towards the dynamic format of digital screens. The DOOH visuals are as sleek and sophisticated as the Han itself. Against a pristine white backdrop, the car's fiery red hue takes center stage, exuding an aura of power and confidence. The minimalist design is further accentuated by the prominent placement of the BYD logo, instantly recognizable and synonymous with innovation. Key information about the Han, such as its impressive range and cutting-edge features, is also displayed, leaving a lasting impression on viewers. The campaign comes at a pivotal moment for the EV market in the UAE. With the government's ambitious green initiatives and growing environmental awareness among consumers, the demand for eco-friendly vehicles is on the rise. BYD's Han, with its luxurious design, exhilarating performance, and impressive range, is perfectly positioned to cater to this burgeoning demand. The DOOH campaign not only raises brand awareness for BYD but also positions the Han as the epitome of electric mobility in the UAE. The car's sleek lines and powerful presence on the digital billboards serve as a subtle yet powerful message. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
