Vodafone, the prominent telecommunications company has rolled out an engaging outdoor advertising campaign across Cairo ahead of the African Cup of Nations getting underway in Côte d'Ivoire The campaign, spanning static and digital screens, extends its reach across major thoroughfares and main axes, including the 6 October bridge, Ring Road, 90 North, and Mehwar, distinguished by its signature red color, synonymous with Vodafone's brand identity, the billboards prominently feature the football sensation, Mohamed Salah, alongside the national team. The eye-catching visuals are accompanied by the tagline, Change the way you watch the match to untangle the knots, with a touch of humor to the campaign, another billboard bears a text, urging viewers to Renew or recharge and get 22 MB, and you could win a TOD subscription to the tournament. to capture attention and encourage audience participation through the promise of exciting rewards. the outdoor company, in general, seeks to enhance brand visibility and engagement and raise the patriotic spirit by leveraging the excitement surrounding one of the continent's most anticipated sporting events, the fusion of bold visuals and enticing offers positions Vodafone's OOH campaign as a captivating and interactive To find out more on Vodafone’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
