Geely’s “From Zero to Geely in No Time” OOH Campaign Targets Rapid Car Ownership
Geely is an automotive brand that has gained recognition in the automotive industry. They recently made a comeback in the Out-of-Home scene with a campaign launched on January 18. This campaign, titled "From Zero to Geely in No Time," showcases their models and demonstrates their preparedness for 2024.
Through the visuals, Geely presents the "Coolray" and the "Monjaro" cars in an attractive Sign & Drive offer. The Coolray, covered in four layers of paint, shines brilliantly and stands out with its exclusive Lavender color option, which is only available in its segment. With its sporty, dynamic, and aggressive design, featuring a rear spoiler, quad exhaust pipes, and a panoramic LED light bar, the Coolray exudes confidence without saying a word. On the other hand, the Monjaro car showcases a luxurious exterior design that evokes passion through its simplified and straightforward approach. The waistline running through and shaping the body's silhouette adds to its captivating appeal.
The Sign & Drive offer allows customers to experience the seamless process of acquiring these well-polished cars. Geely's campaign aims to capture the attention of potential buyers and convey a sense of quality, style, and performance through their vehicle lineup.
The campaign took off on uni-poles and hoardings in the second week of January all over Dubai & Sharjah.
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