Rijas Developments’ OOH campaign using digital screens and hoarding, for Dusit Princess in Dubai masterfully leverages a combo of striking visuals and succinct messaging to captivate a diverse audience. The towering billboard showcasing the hotel's elegance grabs attention with its clean lines and minimal color palette, while simply stating أميرة دوسيت and 1% in Arabic and English sparks intrigue and begs for further exploration. The strategic placement in Dubai, a business and luxury hub, targets both high-flying professionals and discerning residents, further emphasized by the inclusion of a luxury car in the billboard's image. Rijas Developments started as a small trading enterprise in 1966, has grown into a global business empire with a diversified investment portfolio Textile Manufacturing, Export, Air Logistics, Retail, Poultry Farms, Real Estate Development & many other businesses. The group focus has been on creating brands that add value to the lives of all associated; including customers, employees, as well as stake-holders . Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
