The perfume brand Swiss Arabian has been around since 1975 and is now in a more recent timeline appearing on Dubai’s OOH arena. They're known for their high-quality, luxurious fragrances in the cosmetics industry, and their latest campaign for their Rose 01 and Musk 07 is no exception. With a history based on the fusion of Western and Oriental workmanship, Swiss Arabian is a brand that is proudly based on duality and that honors the area where two seemingly disparate civilizations collide. Their chapters are derived from the drama and grandeur of the East and inspired by the force and energy of the West, Arabian sounds combined with Swiss ingenuity and precision. They are able to create a global quality brand out of their local knowledge through this fusion of creativity. With great experience and talent, they create scents with remarkable signatures that are powerhouses and flawless. The campaign spotlights the Rose 01, which is a blend of roses, oud, and other precious ingredients. It's a rich, sensual fragrance that's perfect for a special occasion. Even if you're not a millionaire, you can still afford to smell like one with this aroma! Or, you can opt for the Musk 07, the fragrance that's like a velvet invitation to a secret garden, with top notes that burst like juicy pomegranate and blackcurrant. The two models pose with the perfume bottles like it's their lover, proud and gloating with joy. The campaign hit Dubai on uni-poles and digital screens in the second week of January.
