Amid a season dominated by the prevalence of the flu, there emerges a source of relief, positioned strategically in the outdoor landscape the familiar and trusted brand, Panadol, gazes at us with the commitment to deliver effective relief from the relentless onslaught of cold and heat symptoms. Serving as a stalwart companion in advocating for our health, Panadol stands as a symbol of comfort and reliability, assuring audiences that relief is readily available. The outdoor ad serves as a poignant visual reminder that, in the ongoing battle against the flu, we are not alone, and Panadol is our steadfast ally dedicated to providing effective relief and restoring our well-being. Notably, the ad prominently displays the text Effective relief from cold and heat symptoms, emphasizing its focus on combating the challenging symptoms of the season. This campaign follows the previous one Panadol’s Vapour, marking a continued commitment to addressing and alleviating the health concerns of the community. To catch more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Duba