BOSCH launched an OOH campaign across greater Cairo, starting the year with simple messaging and visuals, consisting of the Brand’s logo in a large clear font on a white background, along with the trusted BOSCH’s home appliances. This OOH campaign follows the brand’s previous OOH appearance in Egypt in December 2021, a long-time no-see on the outdoor scene, but with a promising OOH campaign, BOSCH is showcasing its high-end appliances with a campaign slogan “What’s between us lives on. The campaign also has a promotional side, showcasing the text “Up to 20% sale during January,” an exciting offer that suits the outdoor campaign’s efforts. It all started Back in 1886, Robert Bosch set up shop in Stuttgart, Germany, with just two associates. In 2016, 375,000 associates celebrated the company's anniversary worldwide. During those 130 years, the company evolves into one of Germany's ten largest enterprises, operating in more than 150 countries. Read more about this OOH campaign and get more in-depth info about its, location, budget, and more by visiting MOOH.