As winter casts its icy grip on communities across the globe, the Emirates Red Crescent has launched a heartwarming outdoor campaign titled Be Their Warmth. Following their prior appearance on Dubai’s billboards, the Emirates Red Crescent rises with this thought-provoking initiative aimed to inspire compassion, empathy, and generosity in people by encouraging donations to provide warmth and relief to those in need during the harsh winter days. With powerful and easy means to donate, the Emirates Red Crescent ensures that everyone can play a part in sharing the warmth with those who need it most. The focus of the campaign centers on three adorable children, their smiling faces radiating hope and joy, despite the adversities they face, aiming to tug on viewers' heartstrings and encourage them to lend a helping hand to those less fortunate. The non-profit organization ensures that more than one means to donate is noted in the billboard design, whether through downloading the app, visiting the website, a text message, or as simple as a QR code scan. By featuring a visual of smiling, helpless children alongside clear instructions on how to donate, the campaign successfully encourages viewers to come together and provide essential resources to those in need. The campaign is a fairly new one, only having dispersed in the second week of January upon Digital screens and lampposts.
