Several months following Haier's previous outdoor presence Haier strategically joined forces with Raneen for its latest campaign in Cairo by partnering with Raneen, Haier maximized the impact of its OOH campaign and generated a sparkle among the target audience in Cairo. the co-branding campaign primarily focused on promoting several types of home appliances from Haier with unbeatable sales in Raneen stores for a limited time, the offer was designed to captivate consumers during the annual sale festival through visually appealing and strategically placed advertisements across various outdoor locations in the city, the billboards aim to ignite passerby interest in the deals offered by the brand and emphasize the exclusivity and time-sensitive nature of the sales to create a sense of urgency among consumers, the outdoor ads undoubtedly left a lasting impact on the target audience. It is worth noting that the campaign incorporated the same visual elements declared in November, along with the inclusion of Raneen's logo for co-branding, Furthermore, the campaign emphasized the limited duration of the offer, extending from December 21st to the final days of January. To learn more about Co-branding campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.