Emirates Auction launched an OOH campaign in the UAE using uni-Pole, bridge Billboard, and lampposts OOH formats in Ras Al Khaimah; this campaign follows the brand’s previous OOH launched during November 2023. The billboard uses a simple yet effective design to convey its message. The large image of a sleek, 3 super cars immediately grabs attention and suggests the kind of vehicles that are up for auction. The text is concise and to the point, with a clear call to action to “بادر بالمزايدة” or “Start bidding.” The use of both English and Arabic ensures that the billboard will be understood by a wide audience. The OOH is also well-placed, being located in a high-traffic area where it is likely to be seen by many potential buyers. The addition of the website address and phone number makes it easy for people to find out more about the auction and register to bid. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
