A campaign in Cairo, Egypt, by Geely Motors following its previous campaign during September 2023, announcing a partnership with Auto Mobility. The campaign features the text خطوة جديدة ... لبداية جديدة (A new step... for a new beginning) and (Deep meaning for 190) and prominently displays the Geely and Auto Mobility logos on a dark blue background theme and a shot of the new Geely Coolray. The campaign is promoting the appointment of Auto Mobility as the new importer of Geely cars in Egypt. Auto Mobility also held a launch event to introduce its strategic long-term partnership with Geely and to present the all-new Geely Coolray to the Egyptian automotive market. The campaign highlights Geely's commitment to providing a brand-new customer ownership experience. This suggests that Geely is planning to make changes to the way it does business in Egypt, such as improving its customer service and after-sales support. The campaign is likely to be successful in raising awareness of Geely among Egyptian consumers and in generating interest in the new Coolray. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.