Mazda automotive has established itself as a prominent player in the automotive industry, known for its commitment to delivering stylish and high-performance vehicles. With a strong brand reputation, Mazda continues to captivate audiences with its innovative marketing campaigns. Nine months ago, the company launched a Ramadan campaign that left a lasting impact on consumers. The previous campaign showcased Mazda's diverse lineup, highlighting its range of sedans, SUVs, and sports cars. Fast forward to the present, Mazda has launched its latest campaign, this time centering around the Mazda CX-90, a three-row SUV that exudes power, finesse, and luxury. The campaign strategically presents the CX-90 through billboards strategically placed across prominent locations. Each billboard features the car prominently displayed, accompanied by attention-grabbing taglines such as Power. Finesse. Luxury and A three-row SUV that has it all. These taglines succinctly capture the essence and allure of the CX-90, enticing potential customers to explore this groundbreaking vehicle further. The campaign made its debut on UAE’s billboards in the first week of January upon uni-poles.