Edita's beloved brand, Molto, is back with a burst of color and energy in its latest OOH campaign, hitting billboards across Egypt. Following their successful November 2023 campaign featuring stars Asser Yassin and Carmen Bsaibes, Molto Yums takes a more lighthearted approach this time, letting the product itself do the talking (or rather, not talking). The ad features Molto Yums, frolicking against a vibrant backdrop. Large, playful text declares جديد (new) and مولتو يامز ميش محتاج كلام (Molto Yums, no need for words), instantly capturing the essence of the brand's fun and delicious appeal. The simplicity of the message, coupled with the bold alliteration in the slogan, makes it catchy and memorable for viewers of all ages. The strategic placement of these vibrant billboards in high-traffic areas ensures maximum exposure, effectively reaching potential customers where they live and work. The playful design and catchy messaging are sure to grab attention and leave a lasting impression, potentially driving purchase intent and brand loyalty. Whether you're a long-time fan of Molto Yums or just discovering its delights, this OOH campaign is a refreshingly fun reminder that sometimes, the best things don't need much explanation. Simply grab a pack and let the Yums do the talking! You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
