Egypt’s real estate market is booming, with new developments popping up across the country, and now, W’s is shining through on Cairo’s OOH scene with a teaser campaign, and they're not here to blend in.\r\nW’s does an amazing job of creating suspense for their project. Google it? Nada. No details online; just pure, tantalizing hype. W's is playing a masterstroke, building nationwide anticipation for their grand reveal. This builds up to their reveal so much more and hypes all of Cairo to find out more. They mainly focus on typography and branding, which is crucial for real estate brands to stand out. \r\nBold branding is their game. The billboard features the phrase LIFE ON OPTIONS in large, white letters at the top, in a bold, sans-serif font that is easy to read miles away. They use that same font to etch “W’s” on the billboards, larger than life and grabbing all attention! Featuring a gradient of green and gray, the background of the visuals is a sleek black with that stroke of color. For those too curious to bear, they add their hotline, and the motto “putting people first”, so we know where their priorities lie. \r\n\r\nTo reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.