Following Samsung’s successful October 2023 campaign, Samsung and B.tech have teamed up to blanket Greater Cairo with an OOH campaign celebrating January offers and deals. This time, the spotlight shines on renowned actors Amir Karara and Amr Whaba, their charismatic presence gracing prominent billboards across the city's bustling arteries. The campaign embraces simplicity and clarity, opting for a dark background that showcases the brand ambassadors' confident poses alongside crisp shots of Samsung TVs. Clear white fonts boldly declare Samsung did everything could be done, succinctly conveying the brand's dedication to delivering on exceptional performance and value. The message January offers is prominently displayed, enticing viewers with the promise of irresistible deals. Adding to the excitement, the campaign reveals a delightful privilege, buy a Samsung TV and unlock a year of free subscriptions to Watch it and Shahid. This enticing offer is clearly communicated on the visuals, further amplifying the appeal of the campaign. The strategic deployment of multiple OOH formats, including billboards and combinations, strategically placed across high-traffic areas ensures maximum visibility and impact. This multi-pronged approach effectively saturates the city with the campaign's message, ensuring it reaches a vast audience of potential customers. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
