New OOH branding Campaign by Jumia

Following last January’s “shopping effects campaign”, Jumia has hit the billboards of Greater Cairo once again with a new OOH branding campaign that emphasizes the main features of the online shopping portal.

The ads use the brand’s solid orange background with their logo and ad copy that reads “The Biggest Online Mall in Egypt”. Also featured on the billboards are their different advantages, such as “Payment upon delivery”, “Free refund for 14 days” and “More than a million item”.

The campaign was launched towards mid-February and uses large uni-poles, gates, T-poles, and billboards in various locations across Greater Cairo, and is launched by the beginning of February.