Following last January’s “shopping effects campaign”, Jumia has hit the billboards of Greater Cairo once again with a new OOH branding campaign that emphasizes the main features of the online shopping portal.
The ads use the brand’s solid orange background with their logo and ad copy that reads “The Biggest Online Mall in Egypt”. Also featured on the billboards are their different advantages, such as “Payment upon delivery”, “Free refund for 14 days” and “More than a million item”.
The campaign was launched towards mid-February and uses large uni-poles, gates, T-poles, and billboards in various locations across Greater Cairo, and is launched by the beginning of February.
Industry: Mobile Apps | E commerce
Advertiser: Jumia Group
OOH Size: Billboard | Gate | Large uni-pole | T-pole
Region: North Africa
Tags: Branding Campaign | Regional Brand
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.