Senyorita Group earned a reputation as an industry leader in crafting world-class snacks. The brand's commitment to excellence is shown in its dedication to delivering delightful snacks, it has successfully captured the taste buds of consumers with a diverse range of snacks After about a year of not being seen in outdoor advertising Senyorita comes back featuring the BREAK Snacks which provide a light and airy texture coupled with delightful flavors, the campaign highlights Break Snacks to shatter the norms break free from the ordinary and usher in a refreshing departure from the ordinary, embracing the tagline The Unexpected with BREAK, the campaign invites viewers to shatter preconceived notions about ordinary snacks and embrace a taste that defies expectations. The streets adorned with purple billboards showcased visuals of a variety of Break-flavored potato chips, capturing attention and evoking a sense of pleasure with the extraordinary taste, the visuals extend to savor the unexpected, encouraging individuals to relish each delightful bite The strategic placement of digital screens on Zayed Digital Boards, and in Zamalek and other bustling locations by Outsite Agency reflects a calculated geo-distribution, these selected spots encompass highways and suburbs, aiming to reach commuters and passengers. The rationale behind targeting both these areas lies in the campaign's goal to maximize reach and captivate the attention of the intended audience effectively. Enlisting Ahmed Dash as the perfect brand ambassador for BREAK Snacks is a strategic move to accentuate the brand's distinctive qualities with his charismatic appeal and relatable persona, Ahmed Dash embodies the essence of BREAK Snacks, which boasts a light and airy texture harmoniously paired with delightful flavors. Dash's association with the brand serves as a compelling narrative, communicating the exceptional taste and also refreshing and enjoyable moments that come with indulging in BREAK Snacks. Explore Monitoring Out of Home (MOOH), the specialized media intelligence agency and analytical system operating in Cairo and Dubai, to Gain comprehensive insights into campaign categories, locations, budgets, media plans, and more through our services. ADSenyorita, a leading light in Egypt's vibrant snacking scene, is proud to be part of the Americana Group, a powerhouse in the Middle Eastern and North African FMCG landscape. Their latest innovation, Break, joins a mouthwatering lineup that includes iconic brands like Lion chips, Zeego puffs, Biscorita biscuits, and the beloved Ahlawy treats. With over 80 delectable products, Senyorita sets the trend, ensuring Egyptians of all ages have delicious options to conquer any craving. This dedication to flavor and quality runs deep, rooted in a two-decade legacy of excellence. Every Senyorita creation breathes creativity and innovation, from their dedicated manufacturing team to their passionate commercial professionals. So, step into the vibrant world of Senyorita and discover Break, the newest addition to a legacy of snacking delight.
