RGS Dubai (Royal Grammar School) has launched an outdoor ad campaign in the UAE. Following their previous appearance, RGS Dubai is enriching the education sector in Dubai. The motto of this campaign and their goal is to give every dreamer, leader, and in-betweener the inner strength, self-belief, and resilience they need to succeed in the classroom, and beyond. Small class numbers, an unmatched range of student activities, a global alumni network, and a rich 500-year history make RGSGD an extraordinary and distinctive learning environment for every student. This is why their ad copy is “For leaders, dreamers and inbetweeners” in eye-catching typography, with the “inbetweeners” specifically in italics. On the right side, the school includes their address, “Royal Grammar School Guildford Dubai, D-61 Tilal Al Ghaf”. Their slogan, “The world of difference”, follows the same typography structure as their ad copy, with the last word accentuated by an Italic font. The campaign was distributed on hoardings in Dubai in the first week of January.
