The revolutionary musical Hamilton is making its Middle Eastern debut at the Etihad Arena from January 17th to February 4th, 2024, and its arrival is being heralded by a powerful OOH campaign that's as electrifying as the show itself, launched by Etihad Arena and Yas Island. The campaign was launched during the first week of January 2023, using digital screens and lampposts in Dubai. Gone are the days of dusty history books and stodgy portraits. This campaign reimagines the narrative of Alexander Hamilton, blending the Founding Father's story with the vibrant energy of hip-hop, jazz, R&B, and Broadway. Striking visuals plastered across the city capture the essence of this groundbreaking musical, promising a theatrical experience unlike any other. The OOH features a large image of the musical's main character, Alexander Hamilton, standing on top of a star. The text on the billboard is in both English and Arabic, and it reads 17 JAN-11 FEB 2024 and الاتحاد أرينا . جزيرة ياس The billboard is located on the main road to Yas Island, where the Etihad Arena is located. The campaign is likely to be successful in generating excitement for the show and helping to make Hamilton's Middle Eastern debut a smash hit. The campaign's ads are placed in high-traffic areas throughout the City, to ensure that they will be seen by a large number of potential theatergoers. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
