Continuing to stress on the green cause of the logistics giant, DP World, continues after the previous campaign that wasn’t long ago on the Emirati OOH Charts. DP World is here again with an OOH campaign using the hoarding format. The OOH campaign utilizes an image of a snowboarder soaring sans board, inviting viewers to ponder the vital role of seamless trade-in enabling exhilarating experiences. This creative approach metaphorically links DP World's logistics services to the smooth flow of goods necessary for various pursuits, including adventurous activities like snowboarding. While the concise message effectively transcends languages, the campaign's success might hinge on cultural context, brand recognition, and individual interpretation of the symbolism. The snowboarding imagery might not resonate universally, and the connection to logistics might not be immediately apparent to all viewers. However, the campaign's originality and thought-provoking nature leave a lasting impression, potentially prompting viewers to explore the deeper meaning behind the visual. It’s worth mentioning that DP World handles roughly 10% of all the containers traveling across the globe every year. That's a staggering amount, considering they operate in only around 40 countries.
