Following their most previous appearance in collaboration with CBD, Smiles App is back on UAE’s billboards, featuring a range of unique promotions and highlighting the convenience of free grocery delivery. One of the key selling points of Smile's outdoor campaign is the emphasis on free delivery, using simple language and a straightforward message to communicate the offer of free grocery delivery with Smiles. The billboards prominently display the message that customers can now enjoy the convenience of having their purchases delivered to their doorstep without any additional charges, all in addition to mentioning special promo codes to get up to AED35 off of groceries, and AED50 off of cleaning supplies. Smile aims to pique the interest of potential customers and encourage them to further explore the brand's offerings. The inclusion of a discount code encourages viewers to take advantage of the offer, providing a strong call to action, in addition to subtly noting the availability of the Smiles Application on all software. The recurring smiley face on all of Smile's outdoor visuals conveys happiness and satisfaction, which resonate with viewers looking for a convenient and enjoyable grocery shopping experience, as well as reinforcing brand recognition every single time. Lastly, the bright colors and bold texts used in the ad spaces make the billboards stand out from their surroundings and grab the attention of passersby.
