After its long-awaited opening, Raising Cane’s, an American fast-food chain specializing in chicken fingers, is finally open in the UAE, and takes to UAE’s billboards to announce the exciting news. With mouthwatering visuals spread across UAE’s streets, Raising Cane’s announces its arrival at JBR the Beach. While showcasing their most detectable meals on Dubai’s digital screens, Raising Cane’s features their usual popping red as a backdrop to their deliciousness, creating a sense of anticipation and enthusiasm for their new store opening, conveying a message that something exciting and delicious is coming to Dubai. The location of the new store, that being JBR, is spotlighted on the billboards to create a sense of urgency among viewers, encouraging them to visit the new store as soon as it opens to experience their mouthwatering chicken meals. The latter ensures that Raising Cane's billboards are easily seen by pedestrians, effectively communicating the message of the new store opening and generating curiosity and excitement. The new campaign took off in the first week of January upon Dubai’s digital screens.
