Leading automotive service brand, Caltex, brand name of Chevron Corporation in the middle east, rises on UAE’s billboards with a new campaign. The new feature captivates the UAE while showcasing the brand's commitment to providing the smart choice for every car. With its eye-catching design and compelling slogan, Caltex Havoline aims to capture the attention of motorists and establish itself as the go-to brand for automotive lubricants in the region. Caltex Havoline has strategically placed its billboards in high-traffic areas across the UAE, ensuring maximum visibility and exposure, choosing bridge billboards as the ideal choice. The campaign's slogan, The smart choice for every car, reflects Caltex Havoline's commitment to delivering high-quality lubricants tailored to meet the diverse needs of different vehicles. The billboards host Havoline’s usual red marketing color, noting how the Caltex Havoline engine oils are now available at autopro. The ads also host three bottles of Haveline’s fully synthetic motor oil, highlighting its extensive range of lubricant products that cater to all car makes and models, providing optimal performance, engine protection, and fuel efficiency. The campaign was launched in the first week of January on bridge billboards.
