Ford’s 2024 Taurus campaign targets the UAE with a message of aspiration, following Ford's previous OOH campaign in December 2023. The OOH campaign for the 2024 Ford Taurus takes a simple but effective approach, using the tagline “Many Dreams, One Car” to target Middle Eastern car buyers. The ad features a sleek black Taurus alongside the Arabic text “2024 فورد توروس” and “سيارة لكل أحلامك,” which translates to “2024 Ford Taurus” and “A car for all your dreams,” respectively. The ad’s message is clear, the Ford Taurus is the perfect car for anyone who wants to achieve their dreams. The spacious sedan can accommodate a family, while its powerful engine and sleek design make it perfect for the professional on the go. The ad also subtly taps into the Middle Eastern cultural value of family, suggesting that the Taurus is a car that can help you make your dreams a reality for yourself and your loved ones. The campaign is running in the United Arab Emirates, where the Ford Taurus is a popular choice for families and professionals alike. The ads are placed on uni-poles and mega-coms in Sharjah and Ajman. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
