Dubai Calendar’s latest DOOH campaign, launched in Dubai during the first week of January 2024 to promote the 24H Dubai series, the second largest 24-hour race grid in the world at the Dubai Autodrome from 27-28 January 2024. The billboard uses a large, high-quality image of a race car to capture attention. The car is shown in motion, creating a sense of excitement and speed. The use of black and white for the car makes it stand out against the colorful background, further drawing the viewer’s eye. The DOOH text is limited to the event name, dates, and website address. This keeps the message clear and easy to understand, even for viewers who are just glancing at the billboard as they drive by. The visuals also include a clear call to action, “REGISTER FOR YOUR TICKETS NOW.” This tells viewers exactly what they need to do to learn more about the event and purchase tickets. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
