It’s been almost years since the previous campaign of Dawi Clinics; comparing the 2019 campaign to the current one, the healthcare clinic has elevated the OOH game to the max. The campaign’s artwork is simple and clean, with the use of negative space to make the text stand out. Also, the Arabic text is large and easy to read, even from a distance. When it comes to the message, it’s clear and concise: 16850 The family is comfortable and loves to go to it. Integrated clinics for the family. moreover, the use of the family silhouette is a nice touch that makes the ad relatable. The geo-distribution of the campaign is connected to the fact that its copy is in Arabic, as Dawi targets the broadest audience in Geater Cairo, and that explains the distribution of the campaign in the suburbs and busy bridges to raise the brand’s awareness. It’s worth mentioning that back in May/June 2023, Dawi Clinics planned to expand its presence in Egypt by opening 30 additional branches, thanks to a recent investment round of EGP 250 million. Dawi Clinics has received investments from Al Ahly Capital Holding (ACH), the local investment branch of the National Bank of Egypt (NBE), as well as the Egyptian-American Enterprise Fund (EAEF), a US Congressionally-supported investment fund. For more inside scoop on Cairo & Dubai's outdoor ads, MOOH is your OOH superpower to unlock campaign types, budgets, and locations.
