Rexona has launched a new digital out-of-home (DOOH) campaign in Dubai. This campaign features straightforward yet impactful visuals, showcasing Rexona's advanced protection deodorants for both men and women alongside the tagline 72 Hours Continuous Protection.\r\nThe campaign's visuals are designed to make a lasting impression, using clear and large fonts for the Rexona logo, product visuals, and tagline, ensuring that the message is effortlessly captured by passersby. The dark background accentuates the clarity of the visuals.\r\nThe crux of the campaign hinges on Rexona's 72-hour protection technology. The tagline 72 Hours Continuous Protection is prominently displayed on the ad, leaving no room for doubt about the brand's key selling point. This emphasis on long-lasting protection is particularly relevant in Dubai's hot and humid climate, where people are more likely to sweat and require effective deodorant protection.\r\nIt's noteworthy that this Rexona campaign has also been launched recently in Egypt with a similar message and visuals.\r\nLearn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.