As the world dons its winter cloak, Rhodes whispers of warmth and comfort, throughout the cold month of January, Rhodes, renowned for its premium-quality cheese, emerges in an outdoor reminiscent of its October campaign. This time, the brand crafts a sensory experience that elevates cheese lovers to new heights, capturing attention with displays that transform each bite into a toasty haven the billboard is bathed in simplicity, a single golden Rhodes cheese box shines with the bold message 100% Natural Milk as an emphasis for commitment to quality, capturing attention and showcasing the essence of its delectable cheese to engage the senses and elevate the cheese taste. Rhodes' strategic geo-placement of advertisements ensures that every passerby is enticed by the savory taste, encouraging them to explore the brand's diverse range of natural cheeses, the campaign's theme, Hiking You to Another Level, perfectly encapsulates Rhodes' commitment to bringing a heightened flavor, for the more inside scoop on Cairo & Dubai's outdoor ads, MOOH is your OOH superpower, to unlocks campaign types, budgets, and locations