Better Life has risen on Dubai’s OOH platforms again after a long wait from their previous article. This time, Better Life is highlighting SMEG, one of its many brands. The top kitchen appliance brands in the world can be found at Better Life, where there is an extensive selection of over 400 goods from over eight major companies, including the renowned SMEG. For SMEG, design is everything—how a product interacts with its environment and allows people to interact with it. Homes that truly capture the essence of their people are the result of meticulous attention to detail and innovative design ideas. In the center of the house, where people gather, SMEG appliances take center stage. SMEG is advertising its motto, “technology with style”, along with a showcase of some of its colorful kitchen products, highlighted by red. Over the past few decades, the kitchen in every house has evolved into the ideal, fully-equipped setting for the most significant and entertaining occasions, thanks to SMEG and its eye-catching, aesthetic products. Better Life brands itself in mauve as “Your Trusted Home Appliances Destination”, next to icons of all their electronics and home appliances. The campaign was distributed in Dubai over bridge billboards and digital screens in the fourth week of December.